Many reasons in a free market capitalistic system; their product or service is not in great demand, their product /service is not the best one on the market in terms or quality/price, their product/service does not have enough publicity to sell well, big corporate companies (amazon, walmart, etc.) have a monopoly on most goods and services and sell them at lower prices while underpaying/ overworking workers
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A. Purpose
You have to know what and why you are writing before you can make a plan to write.