According to the Journal of Public Relations Research, one of the key attributes of competent public relations managers is A) co
untless years of professional experience. B) the ability to solve problems. C) effective communication with customers. D) seamless reporting to the top-level management.
There are four major roles identified by research of a public relations manager. These are:
Communication technicians
Expert prescriber
Communication facilitator
Problem solving facilitator
These specific roles have their respective functions however, of all four, problem solving is a key element of their roles as every role, employs this skill in carrying out everyday functions. Problem solving involving communication, identification as well as working together with other managers to take on more complex problems within the organisation make this skill a necessary skill for a public relations officer to have.
The problem solving facilitator, especially has a key function of working together with other managers in an organisation to solve problems faced by the organisation.
The journal of public relations deals with research that generates and build public relations theory by analyzing our understanding of why organizations practice public relations as they do and by studying ways to practice public relations more efficiently and effectively. It also helps to develop the history, ethics, and philosophy of public relations and how they relate to customer relationship management.
According to the journal, one of the key attributes of competent public relations managers is the ability to solve problems.
