Question

A house cleaning company, Speedy Clean, has identified three possible market segments for their services. To evaluate if the segments will be successful, Speedy Clean should determine if each segment is:________.a. identifiable and measurable.
b. responsive.
c. perceptive.
d. accessible.

Answer 1

Answer:

a. identifiable and measurable.

b. responsive.

d. accessible.

Explanation:

Market segmentation is defined as the process of grouping of consumers based on some shared characteristics with the aim of effectively targeting this group to buy a companie's goods and services.

After segmentation Speedy clean should do the following to make sure segments are successful.

First of all they need to be identifiable and measurable, is the segment identified by a characteristic for example age group. And is the segment measurable so we can estimate the number of potential customers.

We also need to ask is the segment responsive to marketing efforts that will be applied to the group.

Finally is the segment accessible by the company for ease of delivery of goods and services.