<span>National advertisers compared to local advertisers have a more strategic focus. This strategy is used to to try and reach new markets and expand to more areas across the globe. This will give advertisers more potential customers. The advertisers try and relate to the viewer culturally or entertain them enough to make them want to try the product or service offered.</span>
Pick the two themes to compare and contrast. Look for all the things that are the same and different then what's left. See if any of the theme overlap from one area to another