Globalization is an economic and political phenomenon that has transformed the relations of production and labor. The companies started to produce in countries where the labor is cheaper, becoming consequently more competitive. One of the main characteristics of globalization is that this opened up new markets, that is, companies started to sell to other countries, sometimes to the whole world.
In this sense, the end of the Cold War made a contribution towards opening up new consumer markets. The cold war was fought between two systems, US capitalism and Soviet communism. Once capitalism triumphed, the Cold War opened new trade routes, the capitalist countries opened their economies to international trade.
