Nixon’s campaign appealed to voters because he gave citizens a sense of hope when they were going through tough times.
Nixon campaigned on a platform designed to reach the “silent majority” of middle class and working class Americans. He promised to “bring us together again,” and many Americans, weary after years of antiwar and civil rights protests, were happy to hear of peace returning to their streets. Foreign policy was also a major factor in the election. Humphrey was saddled with a Democratic foreign policy that led to what appeared to be absolute futility and agony in Vietnam. Nixon promised to find a way to “peace with honor” in Vietnam, though he was never entirely clear about how this was to be accomplished. The American people, desperate to find a way out of the Vietnam quagmire, were apparently ready to give the Republican an opportunity to make good on his claim.
