Question

What does this mean in this screenshot I took? what does crusade mean? and what's social change?

Answer 1

It means to make the audience want to talk and be apart of whetever social change you choose to write about, it makes people want to change and be apart of your movement.

Answer 2

A crusade is a energetic and organized campaign concerning a social, political, or religious issue.

A social change is any significant alteration over time in behavior patterns and cultural values and norms.