Question

Most banks now have customer relationship software that, when a customer contacts the bank, tells the service representative what types of accounts, loans, and credit cards the customer currently has. Service representatives use this information to sell some of the other services the bank currently offers to these customers. This is a ___________________ growth strategy.

Answer 1

Answer:

market penetration

Explanation:

According to my research on different business strategies, I can say that based on the information provided within the question this is a market penetration growth strategy. Selling more of an established product or service to customers that already purchase the product is a market penetration growth strategy. This is the case as long as the product is not newly developed.

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