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motikmotik
3 years ago
10

This is a promotion for a brand of ketchup. Investigate the positioning strategy that best explains the cognitive values. Select

the correct option. Select one: a. The positioning of the bite mark enhances the message 'No sin'. b. The positioning of the red image in the center helps it stay longer in memory. c. The positioning of the logo in white space attracts atten
Business
1 answer:
RSB [31]3 years ago
8 0

Answer:

a. The positioning of the bite mark enhances the message 'No sin'.

Explanation:

Based on the popular story of Adam and Eve in the garden of Eden, where the two was said to have sinned against God, by eating or biting from the forbbiden fruit.

Thus, in this case, with the promotion for a brand of ketchup showing a part of the fruit that was bitten, is trying to link the popular Adam and Eve story to the picture, such that people or audience can easily remember the promotion and that biting or eating from the ketchup is not a sin.

Hence, positioning strategy that best explains the cognitive values is that, the positioning of the bite mark enhances the message 'No sin'.

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A merchandising company's budget includes the following data for January: Sales: $400,000; COGS: $270,000; Administrative salari
Maslowich

Answer:

Total general and administrative expenses           $

Administrative salaries                                        1,250

Rent on administrative building                          30,000

Miscellaneous administrative expenses             5,000

Total general and administrative equipment      35,250

Explanation:

The total general and administrative expenses include administrative salaries, rent on administrative building and miscellaneous administrative expenses.

8 0
3 years ago
Proctor & Gamble is entering a new market and determines that the country has a high illiteracy rate. Given this information
uysha [10]

Answer:

Media

Explanation:

P&G should mostly avoid media for its campaign advertisement.

Since most people can not read, it will be cost ineffective to adopt the reading media in getting through to the target market.

The best medium to gain market traction and increase their share of the market is to embark on one to one campaign using field agents.

The language of communication between the P&G field agents and the target customers should be simple and aligned to that of the region.

4 0
3 years ago
Traves Corporation incurred $69,000 of actual Manufacturing Overhead costs during October. During the same period, the Manufactu
Andru [333]

Answer:

                                           Dr.            Cr.  

Work in progess                68,000

Manufacturing overhead                68,000

Explanation:

The appliesmanufacturing overhead will be recorded to work in process account by debiting Work in process and crediting manufacturing overhead account. Now it will be added to the value of work in process and ultimately added to the value of finished goods which is Inventory value.

3 0
3 years ago
Media ________ is the process of choosing the exact kinds of media to be used for an advertising campaign
belka [17]

Media <u>planning</u> is the process of choosing the exact kinds of media to be used for an advertising campaign.

An advertising campaign is a series of commercial messages that percentage an unmarried concept and subject which make up an integrated advertising communique. An IMC is a platform wherein a group of humans can institution their thoughts, ideals, and ideas into one massive media base.

This form of advertising campaign entrepreneurs to create applicable campaigns for the proper people. As an instance, a sportswear manufacturer can boom its income by means of placing ads on blogs devoted to sports activities considering the fact that people interested in sports activities are very probable to be interested in sports activities garb.

Advertising campaigns are a set of commercials that focus on a single message. they're meant to satisfy a particular commercial enterprise goal in addition to leading to conversions.

Learn more about the advertising campaign here brainly.com/question/357428

#SPJ4

4 0
2 years ago
Match the terms in the left column with their appropriate definition in the right column. PROBLEMS Terms 1. Economic order quant
gogolik [260]

Answer: Please the terms do not match the definitions.

Please see below for the appropriate terms which match the given definitions.

Explanation:

A document that creates a legal obligation to buy and pay for goods or services ----Purchase order

A purchase order is defined as a contract or agreement between a buyer( buisness or company) and a seller who is usually a vendor to supply goods or services based on aggrement on the specific product or services, specific quantity for a specific price to be paid by the buyer when delivered .

b)The method used to maintain the cash balance in the petty cash account----- Imprest Fund

An imprest Fund is also known as Petty Cash fund which carries a fixed amount used by Buisnesyses to cover small routine expenses and are replaced or replenished to always maintain the fixed amount.

8 0
4 years ago
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