Answer: I'd say education and social/cultural things.
Explanation: Most people come here for cultural, education and freedom.
A charreadas is a popular Mexican thing where people display varying skills of horsemanship much like the "American Rodeos."
There is an annual event that occurs each February at the Dallas Cowboys' AT&T Stadium in Arlington, TX. The American is known as “the world’s richest one-day rodeo” and pays out $2.5 million annually through a series of qualifiers, The Semi-Finals, and the final event, RFD-TV’s The American.