Bessie Smith's first electrical recording was "cake Walking Babies, From Home", it was recorded in May 5, 1925, where the power of her voice was more evident than in her acoustic versions, and made her voice and songs available to a wider audience. She also benefited from radio broadcasting which was a new technology at that time. She was played even in stations of the segregated South. After giving a concert in 1923, for a white/only audience at the theater in Memphis, she then performed a late/night concert on station WMC, received by a radio audience. She not only reached black audiences but also black audiences.
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1. Bandwagon: <em>persuades the target audience to take acrion</em>. "Don't get left behind!....and you don't want to be the only kid without it".
2. Scare tactic: <em>disseminates negative information to persuade the public</em>. "his home was burglarized".
3. Exaggeration:<em> makes something appear more powerfu</em>l. "Our manual will train you to read up to 20 times faster".
4: Generalization: <em>provides simple answers</em>. "you will be on your way to losing those extra pounds".
5. Appeal to Senses: <em>uses the emotional appeal to influence.</em> "Imagine spending your next vacation at..."