A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan so that goals may be achieved.
Answer:
A) customer value marketing
Explanation:
Customer value refers to the value that our customers assign to the products or services that our company sells them. In other words, is the cost of our product or service offset by the benefits that we receive from consuming it. As long as the equation is always favorable to our side, i.e. perceived benefits > cost of our product, our customers will continue to purchase our products or services.
Customer value marketing tries to continuously increase the customers' perceived benefits, therefore always keeping the equation favorable to our side.
If this is the complete question,
In communicating the unique customer benefits of its various products to its target segments, Thermos is defining its ________, which is an important element of its overall _______ strategy.
A. target market; positioning
B. value proposition; positioning
C. value proposition; perceptual mapping
D. value proposition; segmentation
E. value proposition; targeting
The answer is.
In communicating the unique customer benefits of various product to its target segments. Thermos is defining its target market, as an important element of overall positioning strategy. According to Investopedia, it is defined as the market a company wants to sell its products and services to, and it includes a targeted set of customers for whom it directs its marketing efforts.
Answer:
the correct answer is B. Resources are used to produce things that satisfy people's wants.
Explanation:
Wants are the ways we satisfy our basic needs such as food, water, shelterm clothing, etc.
Wants are unlimited. Also, they can be created by businesses as well. However, resources are limited. Most of the resources are given from the nature while some resources have been developed through the human intervention.
Resources are the basic input to produce the necessary things to satisfy the human wants. this conversion process of the resources is generally called the "production".
Answer:
15.4%
Explanation:
Calculation to determine what would the ROI be
ROI=[ ( $2.40 - $1.30) * 21,400 - $7,400]/100,000
ROI=($1.1 * 14,000)/100,000
ROI=$15,400/100,000
ROI=0.154*100
ROI=15.4%
Therefore the ROI would be 15.4%
