The utility of place refers to making products as available as possible, whether it is store location, or online purchasing. This applies to in-store product placement as well. The checkout is a place designated for items the customer is most likely to purchase in the last minute.
-What are you giving mom for Mother’s Day? - What ever you give her I will give her. - My gift is my gift and your gift is yours. -ugh. Fine I will give her my love. -Mom has done a lot for us be more appreciative. -I will.