Question

During which stage of the new product development process does GoPro analyze a new product's potential lifecycle, including time to break even and time for potential responses by competitors?1. screening and evaluation
2. new-product strategy development
3. business analysis
4. idea generation
5. commercialization

Answer 1

During commercialization stage of the new product development process does GoPro analyze a new product's potential lifecycle, including time to break even and time for potential responses by competitors.

Option: E

Explanation:

• Management and marketing experts use the idea of the product life-cycle as a guide in determining when it is necessary to raise advertising, lower costs, extend into new markets or change packaging.
• A procedure of getting into the market new goods or services is understood as commercialization.
• The wider marketing act includes the manufacture, delivery, promotion, advertising, customer care and other main functions important to the commercial success of the new service or product.