Question

Underground Printing makes custom printed T-shirts, mugs, athletic wear, and office supplies. It has identified its brand platform, personality, voice, core values, and promise. Now it is set on creating its brand position statement. What should it make sure to address in its brand positioning statement?

Answer 1

Answer:

consistent value proposition

Explanation:

Brand position statement declares what is the function of brand, what will be its advantage, whom they will serve . The statement should be consistent with imagery, core values, promise, mission and vision of the brand.

Focus of Brand statement should be the value proposition which mean what value will the brand provide to customer and how it will no be only different from other competitive brand but also provide extra added benefit to the customer.