What do the lines say? There is no image so I can't help
<span>Hibernation is the animal's way of adaptation in order to be
able conserve energy by staying inactive and lowering its physical activity in
preparation for future purposes say for example a bad weather. Other animals also hibernate in preparation
for a long drought or scarcity of food. They tend to consume a lot of food
before the scarce and will use the accumulated energy during the drought when
there will be no more food to eat. It is a way of recharging themselves.</span>
ANSWER: Your brand statement tells your audience what your business and products can offer, that is different from what other offers. It shows how you're able to be better than your competitors in doing that business.
Because you were able to distinguish your self from others, with your brand statement, it shows how competency you're in leadership. Which has helped to develop your leadership skill.
Your brand statement can also improve your leadership skills, by giving you the opportunity to see areas you have to improve, to be able to beat your competitors.
