Question

Office Depot promises an exceptional online shopping experience, free delivery for purchases over $35, buy-online-collect in store, and a wide range of products available for purchase in the store. Office Depot is following ________ strategy.

Answer 1

Answer:

Office Depot is following a multichannel marketing

Explanation:

Multichannel marketing is a strategic form of marketing in which a firm, company or business provides customers or consumers a number of ways of making purchases such as through the internet or a visit to their retail stores.  

This kind of marketing understands that customers are inclined to use different channels in making purchases. As such, information about goods and services are put up on both online and offline channels. It also has provisions for engaging customers via emails and online customer service interaction on a web page.