Answer:
<em>Social</em><em> </em><em>media</em><em> </em><em>is</em><em> </em><em>about</em><em> </em><em>conversations</em><em>,</em><em> </em><em>community</em><em> </em>
connecting with the audience and building relationship. It is not just a broadcast channel or a sales and marketing tool. Authenticity, honesty and open dialogue are key. Social media is not only allows you to hear what people say about you, but enables you to respond.
Conflict begins to be worked out and tension lesson
True I believe :) Hope this helps!