Leave it to Philip Morris to figure out the psychology of the "black sheep" smoker - the one that strays from the straight and narrow of regular cigarettes. Call it "black" - and now, menthol and exotic blend smokers seem cool, but still members of the Marlboro quiet macho clan. Make it cheaper where you can, too….
Just as a reminder, Marlboro is historically a military brand, employing symbols evocative of medals and a frontier mythos. In that context, “black ops” are not just mavericks but the higher functioning members of the military…….
