It is an imperative sentence....it gives direction, makes a request, or gives a command. It ends with either a period or an exclamation point.
The answer would be A.
The question you have to ask is, is it possessive?
Yes it is possessive.
The wing is owned by the bird. Its wing was broken.
It's means it is or it has.
It's would not make sense in this case because you can not put it is or it has into this sentence.
Answer: b) interpret it based on their framework of experience.
Explanation: The one certain thing about the message you sent to the receiver is that <u><em>the receiver will interpret it based on their framework of experience</em></u>. When the receiver gets the message he starts decoding its symbols. He does this by interpreting those symbols according to his framework of experience, making those symbols meaningful for him. Successful communication takes place when the message is correctly interpreted.