Question

Fine​ & Funky is a new​ e-commerce website that sells home decorating items and offers online decorating services. It wants to build loyalty and trust among its target market​ group, which are women aged 35dash55. Which of the following measures will most likely help Fine​ & Funky achieve its​ objective? A. The​ store's association with a​ portal, such as MSN B. An​ "opt-out" option for affiliated sites that sell decorating products and services C. Favorable endorsements from​ customers' peers D. A​ "seal of​ approval" from international organizations E. Higher expenditure on advertising and sales promotions

Answer 1

Answer: C. Favorable endorsements from​ customers' peers

Explanation: Fine and funky's objective to build trust and loyalty among its target group (women aged 35-55 years) will only be achieved within it's target group. Hence, getting a favourable endorsement from her customers' peers will help her achieve this.