The difference between the peripheral and central routes to persuasion is that the peripheral route involves less cognitive elaboration than the central route.
Persuasion is a method that is normally used to influence someone. Peripheral is a method that is normally used when people being targeted have no interest or rather have less interest in a topic. Here someone depends on features like moods and other kinds of impressions. Since people have less motivation and the ability to digest a piece of information then they will use mental shortcuts .
A central route is normally a logical approach whereby data and facts are used to convince people. The central route needs the audience to strive to process what is being given to them and decode the message. This persuasion helps an audience to believe what they are being told, because of the techniques used.
The correct choice is c. The peripheral route involves less cognitive elaboration than the central route.
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Answer:
Although many political changes occurred in and around 476 CE, many cultural and social functions of the Roman Empire continued. The end of the Roman Empire represents a slow decline reflecting a natural progression of society rather than an abrupt end of power.
The process of interpreting messages from others into meaning is called DECODING. Decoding has to do with conversion or interpretation of codes into meaningful forms. For communication to take place the receiver of the message must be able to decode correctly what the message is saying.
Immediate rivals, potential entrants, customers, suppliers and substitute products are the five aspects that are used to evaluate competition.
<u>Explanation</u>:
Porter's Five Forces is a framework or tool for analyzing the competitive environment of the company. The profit of the company is influenced by company's competitors, potential new market entrants, suppliers, customers and substitute products.
Michael Eugene Porter- a famous economist of America postulated Porter’s Five Forces. This tool helps in determining the competition intense of the company. The position of the company can be affected with the new entry of rivals in the same market. The company should be able to possess strong and durable barriers to withhold its position.
Well not sure why you asked the question but its 18
