Question

Innovators at 3M developed Scotchbrite Greener Clean scrub sponges from spiky agave plant leaves. Customers appreciate this superior product (they don't rust or scratch) and like the fact that their purchase is environmentally responsible, making this an example of A. the societal marketing concept. B. the marketing concept. C. consumerism. D. target markets. E. capitalism.

Answer 1

Hello there!

Your question asks what type of marketing is the Innovators at 3M targeting.

Answer: A). the societal marketing concept

The reason why answer choice " A). the societal marketing concept" would be the correct answer is because this scenario matches what the societal marketing concept is.

The societal marketing concept is a marketing concept that has a business promote something that targets the consumer's interests, produce products that are better than their competitors, and benefits the customers and society, increasing its welfare.

In this scenario, 3M Innovators are making scrub sponges out of agave, a plant that has sharp spikes on it. This is helping societies welfare because they're using a plant that could hurt someone, due to the fact that the plant can poke someone and cause them to bleed (it's like a cactus). This is increasing societies welfare.

Also, the consumer's are enjoying the product since it's superior. The product doesn't rust or scratch, and that is what the consumers wanted in the product, and it provided them with the interest that they had. This would bring up the consumer's welfare.

The Innovators at 3M targeted the consumers and societies interests in their product, and they completed it.

I hope this helps!

Best regards, MasterInvestor