Question

Brett has developed a vitamin-enriched crouton in crazy colors that can be added to children's salads to make them more nutritious and fun. She'd like to ethically advertise the product directly to the children, so she is examining Group of answer choicesa. the federal GAO regulations on advertising.
b. the Better Business Bureau's Children's Advertising Review Unit guidelines.
c. the Food and Drug Administration guidelines.
d. the provisions of the Children's Television Act of 1990.
e. the complete FCC regulations.

Answer 1

Answer:

The answer is: B) the Better Business Bureau's Children's Advertising Review Unit guidelines.

Explanation:

The Better Business Bureau's Children's Advertising Review Unit is an independent self regulatory organization whose main duty is the promotion of responsible advertising to children (up to 12 years old) in all media outlets, e.g. TV, internet, magazines, etc.

They review and evaluate promotional campaign's accuracy, appropriateness and sensitivity to children.