It is used to persuade someone. Logos: Facts and data ; ex, you should buy this toothpaste because it has helped 87% of people keep their teeth white.
Pathos: Using emotional things(remember heart for this one);ex, if you don't buy this toothpaste you are going to hurt all the children in Africa(it does not have to be that dramatic)
Ethos: someone qualified;ex, Hey i'm a doctor and i say this toothpaste is great!<span />
I would choose no money and love. I say this because you can really buy happiness and love is a great thing! Love can make someone happy. Make can buy you things to make you happy but eventually you will want some love in your life.