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Alchen [17]
3 years ago
12

A junior marketing executive at MegaGrain Cereals suggest increasing the package size and price of its best selling brand withou

t increasing the amount of cereal inside the box. Her superior warns that this might be a bad idea because MegaGrain's long term survival like most companies, depends on
Creating and maintaining satisfying exchange relationships
Business
1 answer:
Zepler [3.9K]3 years ago
3 0

Answer: True- Creating and maintaining satisfying exchange relationships

Explanation:

  Yes, the given answer is true that the most of the organizations and companies are basically depend upon maintaining and also creating the various types of satisfactory exchange relationship in the business.

 The creating satisfying relationship with the customer or the users is one of the important factor as it maintaining the good relationship with the company and helps in increase the growth of an organization.

According to the question, the Mega Grain's cereals is one of the company that depends upon maintaining the exchange relationship in the market by offering various types of satisfactory products to the customers.      

 Therefore, the given answer is correct.    

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DeConinck Soup Co. found that its canned nacho cheese sauce was too spicy for Americans in the East and not spicy enough for tho
Alla [95]

Answer:

D: Geographic segmentation

Explanation:

Geographic segmentation is defined as the marketing strategy that primarily aims to target the distinct choice preferences of the customers across a specific region or area. DeConinck Co. is employing this strategy to understand the consumer needs and cater to the different types of demands of their customers residing across the region by producing and marketing products accordingly.

6 0
2 years ago
Read 2 more answers
Key activities of supply management include negotiations, logistics, contract development and administration, inventory control
Archy [21]
<span>The answer is true.
</span><span>
</span><span>Supply management is one of the pillars of marketing. Supply management includes logistics, acquiring and managing resources either goods or services which are needed to run the organization. </span>
<span /><span>The main goals of the supply management are:

- Control costs
- Efficient allocation of resources
- Gathering sufficient information to be used in strategic business decisions.</span>
3 0
3 years ago
The management of GH Apparel has thoroughly analyzed the market and recognizes the wants and needs of different customer groups.
Sergio039 [100]

Answer: Market-oriented

Explanation:

 The market oriented organization is one of the type of business approach that producing the various types of products and the services according to the customer requirement or desire.

The main aim of the market oriented organization is that they focus on the selling and also designing goods and the services that satisfied the consumer desire.  

According to the given scenario, the management of the GH apparel is the market oriented organization as it properly analyzed the market and also recognize the actual requirement of the customer.  

Therefore, Market-oriented is the correct answer.

5 0
2 years ago
George, a chef and owner of a popular restaurant, is always visiting his competition to observe how they are doing things in the
Vedmedyk [2.9K]

George is utilizing competitive intelligence. This is a strategy in which the individual made use of gathering, defining and as well as analyzing their customers, competitors or products by means of helping improve his or her own business and to make strategic decisions that would be best for one’s business or company.

7 0
3 years ago
The following information relates to Kew Company's Vale Division for last year: sales .................................. $500,00
-Dominant- [34]

Answer:

$114,000

Explanation:

The computation of the residual income is shown below:

As we know that

Residual Income = Net operating Income - Average Operating assets × Required rate of return

where,

Net Operating Income is

= Sales Revenue - Variable Costs - Fixed Costs

= $500,000 - $300,000 - $50,000

= $150,000

And,

Average operating Assets is

= Net Operating Income ÷ Return on Investment

= $150,000 ÷ 0.25

= $600,000

So, the residual income is

= $150,000 - $600,000 × 6%

= $150,000 - $36,000

= $114,000

3 0
3 years ago
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