Question

In 1984, IBM launched the "PCjr," its first low-priced, educational/home personal computer. Sales were poor because IBM most likely violated which criterion for picking a good brand name?
a) the name was not distinctive nor memorable.
b) the name did not fit the company image.
c) the name had too many legal restrictions.
d) the name was too confusing with both capital and lowercase letters.
e) the name failed to suggest the product benefits.

Answer 1

Answer:

e) the name failed to suggest the product benefits.

Explanation:

International Business Machine (IBM) is an American computer company that is well known for its computers and computing devices.

The launch of PCjr had low sales most probably because the name failed to suggest the product benefits. Prospective customers failed to find out any of the product benefits from the name. When IBM made the PCjr public, it was meant to be a cheaper alternative to the more successful PC and because of the brand name it was given "PCjr", customers were at a loss if the product was very inferior to the PC and as such were not convinced to buy the product.

The PCjr was also expensive for its specifications and had 512kb memory which wasn't sufficient to run some applications within the machine such as word processing.