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12345 [234]
3 years ago
7

n the context of the strategies for selecting target markets, which of the following is a disadvantage of undifferentiated targe

ting? a. It leads to cannibalization. b. It makes a company more susceptible to competitive inroads. c. It results in market segments that are too small. d. It increases the production and marketing costs of a company.
Business
1 answer:
algol [13]3 years ago
3 0

Answer:

The correct answer is  b. It makes a company more susceptible to competitive inroads.

Explanation:

Market segmentation is essential to know how is the public that makes up the market in which we are. There are a number of advantages and disadvantages of market segmentation that you should keep in mind, before venturing into such a study for your company.

Errors when establishing the segment

The first and main disadvantage of including market segmentation techniques is the wrong selection of a segment.

Keep in mind that if the company chooses a wrong market fraction, too small or irrelevant for the company's business, then the business will find it difficult to market its product.

Commercial Saturation Issues

Another drawback derived from this strategy is to enter a market segment in which there is strong competition and saturation. When we are about to create a company or product we must take into account the development possibilities we have in that market.

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Anderson Corporation has provided the following production and average cost data for two levels of monthly production volume. Th
Nataly_w [17]

Answer:

The total monthly fixed manufacturing cost is $328,000.

Explanation:

For 4000 units, The direct materials cost is $99.2 per unit, the direct labor cost is $45.5 per unit, the manufacturing overhead cost is $94.

For 5000 units, The direct materials cost is $99.2 per unit, the direct labor cost is $45.5 per unit, the manufacturing overhead cost is $77.6.

Total manufacturing overhead for 4,000 units

= 4,000\ \times\ 94

= $376,000

Total manufacturing overhead for 5,000 units

= 5,000\ \times\ 77.6

= $388,000

The variable cost per unit

= \frac{388,000\ -\ 376,000}{1,000}

= $12 per unit

Fixed costs

= Total cost - Total variable costs

= 388,000\ -\ (5,000\ \times\ 12)

= $328,000

5 0
3 years ago
The production manager of Rordan Corporation has submitted the following quarterly production forecast for the upcoming fiscal y
Nikitich [7]

Answer:

Explanation:

Rordan Corporation

Direct Labor Budget

1st Quarter

2nd Quarter

3rd Quarter

4th Quarter

Year

Required production in units:

1st Quarter = 8, 000

2nd Quarter = 6, 500

3rd Quarter = 7, 000

4th Quarter = 7, 500

Year = 29, 000

Direct labor time per unit (hours):

1st Quarter = 0.35

2nd Quarter = 0.35

3rd Quarter = 0.35

4th Quarter = 0.35

Total direct labor hours needed:

1st Quarter = 2, 800

2nd Quarter = 2, 275

3rd Quarter = 2, 450

4th Quarter = 2, 625

Year = 10, 150

Direct labor cost per unit:

1st Quarter = $12

2nd Quarter = $12

3rd Quarter = $12

4th Quarter = $12

Total direct labor cost:

1st Quarter = $12 x 2, 800 = $33, 600

2nd Quarter = $12 x 2, 275 = $27, 300

3rd Quarter = $12 x 2, 450 = $29, 400

4th Quarter = $12 x 2, 625 = $31, 500

Year = Q1 + Q2 + Q3 + Q4 = $121, 800

8 0
3 years ago
Read 2 more answers
Prepare journal entries to record the following four separate issuances of stock. A corporation issued 7,000 shares of $10 par v
german

Answer:

DEBIT $ 84.000 Cash  

CREDIT $ 70.000 Common Stock  

CREDIT $ 14.000 Paid-In Capital in Excess of Par Value

 

DEBIT $ 43.000 Promotion Expenses  

CREDIT $ 3.500        Common Stock  

CREDIT $ 39.500 Paid-In Capital in Excess of Par Value  

DEBIT $ 43.000 Promotion Expenses  

CREDIT $ 43.000 Common Stock  

DEBIT $ 218.000 Cash  

CREDIT $ 175.000 Preferred Stock  

CREDIT $ 43.000 Paid-In Capital in Excess of Par Value  

Explanation:

DEBIT $ 84.000 Cash  

CREDIT $ 70.000 Common Stock  

CREDIT $ 14.000         Paid-In Capital in Excess of Par Value  

As the company declared a par value, it's necessary to split the equity in two accounts, Common Stock  

for the stated value ($70,000) and the Paid in Capital for the excess of cash over the Common Stock ($14,000)  

DEBIT $ 43.000 Promotion Expenses  

CREDIT $ 3.500        Common Stock  

CREDIT $ 39.500 Paid-In Capital in Excess of Par Value  

As the company declared a par value, it's necessary to split the equity in two accounts, Common Stock  

for the stated value ($3,500) and the Paid in Capital for the excess of the price over the Common Stock ($39,500)  

In this case there is no cash because the shares are in exchange for the promotions effort (Expenses)

DEBIT $ 43.000 Promotion Expenses  

CREDIT $ 43.000 Common Stock  

As the company declared no-par value, it's not necessary to split the equity in two accounts, full value to common stocks account

In this case there is no cash because the shares are in exchange for the promotions effort (Expenses)

DEBIT $ 218.000 Cash  

CREDIT $ 175.000 Preferred Stock  

CREDIT $ 43.000 Paid-In Capital in Excess of Par Value  

Last escenario the company declared preffered stock and not Common ones, so the equity account in this case it's Preferred stock  

as the par value it's $100 ($175,000) to Preferred Stock and Paid in Capital for the excess of the price ($43,000)  

6 0
3 years ago
Which of the following illustrates a tradeoff​? A. Randy enjoys ski vacations. B. I will study for my exam instead of going to t
aliya0001 [1]

A tradeoff is a balance achieved between two desirable but incompatible feature. So the reasonable answer would be B

8 0
3 years ago
Most criminals will also face tort civil cases after they are convicted of their crimes.
Bingel [31]
The correct answer is false
6 0
3 years ago
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