Which of the following statements is most consistent with today's views on effective marketing? "Gather as much information abou
t your customer as possible." "Find out what your competition does and do it better." "Learn about your customers and exceed their expectations." "A good promotional campaign can sell anything."
The correct answer is the third sentence: "Learn about your customers and exceed their expectations".
Explanation:
The third sentence is the best answer because it is the more coherent and reasonable one. The other options could also apply to the question, but only in a different context than today's views on effective marketing, where it is more important to get to know customers very well for overcoming what they wish and expect, rather than just gathering informations that may function or not, or even only paying attention to the competition and by a lot of promotion campaigns that may also function or not.
