Question

GoFuel has decided to "play with the facts" and tell consumers in its advertising that the spill was "minor" and that consumers shouldn’t worry. Which group or groups might take issue with this approach?

Answer 1

The complete question is:

GoFuel, an extremely profitable oil company, has large drilling operations in the Gulf of Mexico. It operates worldwide, markets itself as an environmentally responsible business, and has a substantial advertising budget. Unfortunately, GoFuel has had an oil spill in the Gulf that has introduced billions of gallons of oil into the fishing-heavy waters off Louisiana. The company wants to run an advertising campaign to address this accident.

GoFuel has decided to "play with the facts" and tell consumers in its advertising that the spill was "minor" and that consumers shouldn't worry. Which group or groups might take issue with this approach?

Federal Trade Commission

Association of National Advertisers

American Advertising Federation

Better Business Bureau

All of these choices are correct.

Answer:

All of these choices are correct.

Explanation:

In this scenario GoFuel has had an oil spill in the Gulf that has introduced billions of gallons of oil into the fishing-heavy waters off Louisiana.

In their advertising however they are saying the spill is minor and consumers should not worry.

This is untrue and all the listed organisations will take issue with this approach:

The Federal Trade commission promotes protection of consumers

Association of National Advertisers ensures best practices in advertising. The false statements by GoFuel goes against its objectives.

American Advertising Federation is also concerned with transparent advertising that does not misrepresent issues.

Better Business Bureau is a non governmental organisation that aims to build market trust