Question

Marriott Corporation now contains hotels and motels from the "budget" end of the consumer spectrum to the "premium" end with their JD Marriott flagship locations. This is an example of a firm that successfully performed a(n) ________ to reach more consumers and ventures that are more profitable.

Answer 1

Answer:

Two-way Stretch

Explanation:

Marriott Corporation now contains hotels and motels from the "budget" end of the consumer spectrum to the "premium" end with their JD Marriott flagship locations. This is an example of a firm that successfully performed a two-way stretch to reach more consumers and ventures that are more profitable.

Two way stretch: It is an expansion strategy of the company to introduce product within the same product line to cater different customer in the market. Company introduce new product to attract more customer as now they have premium product and low end product. Product are stretched both ways upward and downward. Example: Maruti, Titan, Marriot- Hotel & resorts, etc.

In the given case, Marriott Corporation now contains hotels and motels from the "budget" end of the consumer spectrum to the "premium" end with their JD Marriott flagship locations. Therefore, they are using two-way stretch strategy.