Examine the public service ads. The first ad is from 2001; the second ad is from 1950. How are these ads similar? Both use emoti
onal appeals and target children. Both use ethical appeals and target adults. Both use emotional appeals and target adults. Both use logical appeals and target children.
B Pope uses the structure of heroic couplets to focus the reader’s attention on his ideas. His writings reflect the logical and rational philosophy common during the Enlightenment.
