Question

1. PART A: Which statement best expresses the central

Answer 1

Answer:

D Nike branding uses the universal story of the hero´s journey to inspire consumers.

Explanation:

Nike advertising uses the emotional branding technique of universal archetypes, such as the hero and his quest. As sport is historically linked with heroism (the Greek gave the olympic example) Nike cleverly uses this connection.  But Nike doesn´t want people left wondering (A) neither to criticize them (B) or make them revengeful (C).