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ANEK [815]
3 years ago
14

Which of the following statements is incorrect regarding the process of building a company's brand, particularly for young firms

?
a. A firm's name, logo, Web site design, and even its letterhead are part of its brand.
b. One of the keys to effective branding is to create a strong personality for a firm.
c. Some companies monitor the integrity of their brands through brand management.
d. Startups must build a brand from scratch, which starts with selecting the company's name.
e. Most experts recommend a heavy reliance on advertising in building a firm's brand.
Business
1 answer:
alukav5142 [94]3 years ago
8 0

Answer: e. Most experts recommend a heavy reliance on advertising in building a firm's brand.

Explanation:

There are many ways to build a brand and while advertising is one of them, it is not the major one and experts would not recommend that a heavy reliance is placed on it.

Rather a brand can be built by instituting a robust brand management system to ensure that the brand grows through actions that show integrity and personality that will attract people to the brand regardless of if it is being advertised or not.

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Investment spending in macroeconomics refers to: adding to one's retirement account. adding to physical capital. buying stocks.
Makovka662 [10]

Answer:

-adding to physical capital.

Explanation:

Investment spending refers to the purchase of goods that are used to produce capital which are considered assets like equipment and land. According to this, the answer is that investment spending in macroeconomics refers to adding to physical capital.

8 0
3 years ago
Read 2 more answers
Which of the following are considered characteristics of money? I. Portable II. Uniform III. Divisible IV. Acceptable a. I and I
pogonyaev

All options are considered characteristics of money. So the right option is E

Explanation:

Money is characterised by durability portability, divisibility, uniformity, limited supply, and acceptability.

Two representations of alternative forms of money can be compared:

  • A cow In various points in history, cattle were used as currency.
  • A stack of US$ 20 bills equal to one cow's worth.

1) Durability: A cow is quite safe, but a long journey on the market threatens the cow being sick or dead and can seriously reduce its worth.

2) Portability: Although the cow is hard to move to the market, it can easily be put into my pocket.

3) Divisibility: A 20-dollar bill can be exchanged for other denominations, say a 10, a 5, four 1s, and 4 quarters. A cow, on the other hand, is not very divisible.

4) Uniformity: Cows come in various sizes and shapes, with a different value for each; cows are not very standardized.

5) Limited supply: Money must have a limited supply to sustain its worth. Although cows are quite limited in supply, if they are used as income, ranchers should make every effort to increase the supply of cows that decreases their value. The Federal Reserve controls the rule and thus the interest of 20-dollar notes— and the currency as a whole— so that the money keeps the value over time.

6) Acceptability: Although the worth of cows is intrinsic, some might not consider bovine animals as property. Men, however, are more than willing to accept bills worth 20 cents. In fact, your right to use US currencies to settle bills is protected by the US government.

8 0
3 years ago
Paula earns $40,000 per year and rides her bicycle to work. There is a 1% chance that she will break her leg in the next year an
Hoochie [10]

Answer:

$40

Explanation:

The computation of the premium pay for the next year is shown below:

= Estimated medical bills × given percentage for next year

= $4,000 × 1 %

= $40

By multiplying the estimated value of medical bills with the next year given percentage, the premium for the next year can come

All other information that is given in the question is not relevant. Hence, ignored it

8 0
3 years ago
The financial statements of Weston Office Supply include the following​ items:20172016Cash​ $43,500​ $50,000Shortminus−term Inve
aivan3 [116]

Answer:

The current ratio is 1.18 times

Explanation:

Current Ratio: The current ratio is that ratio which shows a relationship between the current assets and the current liabilities

The computation of the current ratio is shown below

Current ratio = Total Current assets ÷ total current liabilities

where,

Total current assets = Cash + short-term investments + net accounts receivable + merchandise inventory

=  $43,500 + $27,000 + $102,000 + $125,000

= $297,500

And, the total current liabilities is $251,000

Now put these values to the above formula  

So, the ratio would equal to

= $297,500 ÷ $251,000

= 1.18 times

The long term note payable is not a current liabilities,hence it is not considered in the computation part.

6 0
4 years ago
Ben is working on a marketing campaign for luxury homes. His target customers are those that want to move to that state. Ben wan
baherus [9]
Answer to your question is B
7 0
3 years ago
Read 2 more answers
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