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ANEK [815]
3 years ago
14

Which of the following statements is incorrect regarding the process of building a company's brand, particularly for young firms

?
a. A firm's name, logo, Web site design, and even its letterhead are part of its brand.
b. One of the keys to effective branding is to create a strong personality for a firm.
c. Some companies monitor the integrity of their brands through brand management.
d. Startups must build a brand from scratch, which starts with selecting the company's name.
e. Most experts recommend a heavy reliance on advertising in building a firm's brand.
Business
1 answer:
alukav5142 [94]3 years ago
8 0

Answer: e. Most experts recommend a heavy reliance on advertising in building a firm's brand.

Explanation:

There are many ways to build a brand and while advertising is one of them, it is not the major one and experts would not recommend that a heavy reliance is placed on it.

Rather a brand can be built by instituting a robust brand management system to ensure that the brand grows through actions that show integrity and personality that will attract people to the brand regardless of if it is being advertised or not.

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A variety of different savings products are offered by financial institutions. Two of the most frequently sold savings investmen
umka2103 [35]

Answer:

A statement savings account can be drawn upon any time the customer requires cash (on demand).  The customer can also deposit cash into the account at any time.  The interest rate payable on the deposits is not fixed but fluctuates.  A statement savings account is opened for a life-time and there is no fixed time for the deposits to stay.

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1. Both

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3. Certificate of Deposit

4. Certificate of Deposit

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8 0
4 years ago
Suppose that there are only two firms in the automobile industry in a particular country. Which term describes the country's aut
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Answer:

Duopoly ( B )

Explanation:

The term that describes a country's market whereby there are only two firms in any industry is ; Duopoly  

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3 years ago
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Answer:

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Negative inequity arises when individuals feel their outputs are undervalued in regards to their inputs and positive inequity when the outputs overvalue the inputs. Then, <em>Sophia is feeling negative inequity since she believes it is necessary to work harder (effort) so the workload of her team (output) can be increased compared to smaller regional airports.</em>

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4 years ago
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