According to my research on movements during the 1960's, I can say that based on the information provided within the question the movement being defined is called the modern Environmental Movement. This movement took place during the 60's and 70's in the United States and was made in order to address a couple big environmental issues.
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there were a lot of opportunities for jobs in urban areas, especially when big businesses started to come along, and demand for more educated/experienced workers declined.
