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Marianna [84]
3 years ago
8

Assume you are manager of the Outback Steakhouse, a franchised restaurant that has opened at new location in St. Louis. Describe

which segmentation base(s) and possible segmentation variable(s) you would use to segment its market and explain why each supports the appropriate market segmentation strategy.
Business
1 answer:
Irina18 [472]3 years ago
7 0

Answer:

Market segmentation consists of a strategy to better identify consumers based on common characteristics, that is, divide the market into clusters, so that there is a better targeting of the company's marketing strategies.

In the case of opening an Outback Steakhouse franchise in St. Louis, the bases of segmentation and possible appropriate segmentation variables could be geographical, to better understand the region of the city and surroundings, demographic to understand the characteristics of consumers and form the target audience and behavioral to understand the habits, tastes and preferences of your potential audience, and thus gather important information from that region and align the company's strategy to meet the specific desires and needs of consumers.

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Sandra is a production manager at a soda manufacturing and bottling plant. One of her duties is to create a monthly inventory re
GaryK [48]

Answer:

Accuracy

Explanation:

Sandra as a production manager is responsible to make a list of material received from the supplier. For an accurate list, it is important that the supplier must provide her with the detail of every inventory they provided along with the recipes.  In the previews month, the supplier provided an erroneous list which leaked detail and in this case, her report cannot be considered authenticate or reliable because it lacked accuracy.

4 0
3 years ago
"The New Age Gallery has different admission prices for students, adults, and seniors. All three groups are entitled to the same
Pani-rosa [81]

Answer:

Customer-segment pricing

Explanation:

Customer-segment pricing is a form where the price of the product is grounded on the segment of the customer. It is the segmentation of the price, where the different prices are charged to different people for the similar or the same service or the product.

In this case, the gallery has a different admission prices for seniors, adults and students and they are entitled to have a same service, this form of the pricing is known as the customer pricing segment.

3 0
3 years ago
Mikalya put 500$ in the bank. The annual interest rate is 2 percent. How much money will mikalya earn in one year?
Tema [17]

Answer:

&10

Explanation:

This is a case of simple interest.

It gotten as Interest= Prt

Where:

P=principal

r=rate

t=time

Therefore

$500×2%×1= 10

5 0
3 years ago
You would like to use the fixed-order-interval inventory model to compute the desired order quantity for a company. You know tha
7nadin3 [17]

Answer:

c. 50

Explanation:

Fixed-order-interval inventory model also known as fixed reorder cycle inventory model is used to manage supply of raw material to a business based on demand of the product. Review of inventory is done by inventory analyst at fixed intervals and of inventory level is above a predetermined reorder level, nothing is done.

If however stock is at or below set reorder level raw material is purchased and is based on the formula- Maximum level - Current level.

In the scenario above we use the following formula

Standard deviation of demand over the review and lead-time period(SD)=Square root of { (Lead time+ Number of days between review)* (Standard deviation of daily demand)^2}

SD= √ {(10+15)*(10)^2}

SD= √ (25* 100)

SD= √2,500

SD= 50

8 0
3 years ago
Read 2 more answers
Laura mentions that employees will come back from tea break on time because they know it will let down their fellow work mates i
cupoosta [38]

Answer:

Cooperation and trust

Explanation:

There are clear distinctions between groups and teams. A group is a set of people brought together by common interests and inevitable circumstances, while a team is a group of people working together to reach a common goal.

The responsibility in a team is evenly dispersed; although the work is not done individually, the team is acting as an individual. That means that <em>trust </em>has to be present among team members; we have to know we won't be let down by a team member, like we don't let down ourselves.

<em>Trust</em> is one of the most essential inputs for effective <em>cooperation</em>.  

A team possessing such characteristics is highly <em>cohesive</em>.

6 0
3 years ago
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