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Marianna [84]
3 years ago
8

Assume you are manager of the Outback Steakhouse, a franchised restaurant that has opened at new location in St. Louis. Describe

which segmentation base(s) and possible segmentation variable(s) you would use to segment its market and explain why each supports the appropriate market segmentation strategy.
Business
1 answer:
Irina18 [472]3 years ago
7 0

Answer:

Market segmentation consists of a strategy to better identify consumers based on common characteristics, that is, divide the market into clusters, so that there is a better targeting of the company's marketing strategies.

In the case of opening an Outback Steakhouse franchise in St. Louis, the bases of segmentation and possible appropriate segmentation variables could be geographical, to better understand the region of the city and surroundings, demographic to understand the characteristics of consumers and form the target audience and behavioral to understand the habits, tastes and preferences of your potential audience, and thus gather important information from that region and align the company's strategy to meet the specific desires and needs of consumers.

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Having an established plan reduces the confusion that sometimes occurs with an accident. ... As part of the pre-accident planning, assign specific roles or duties to key personnel. These employees control specific aspects of the accident response to keep a handle on the situation. In short form, it is t<span>o establish procedures which result in preventing </span>accidents<span>.</span>
7 0
3 years ago
Jarvey Corporation is studying a project that would have a ten-year life and would require a $450,000 investment in equipment wh
Tems11 [23]

Answer:

Payback period = 3 years

Explanation:

<em>The payback period is the average length of time it takes the cash inflow from a project to recoup the cash outflow.</em>

<em>Where a project is expected to generate a series of equal annual net cash inflow, the payback period can be calculated as:  </em>

<em>Payback period =The initial invest /Net cash inflow per year </em>

The cash inflow = Net operating income + Depreciation

                          = 105, 000 + 45,000 = 150,000

Note we have to add back depreciation because it is not a cash-based expenses. And payback period makes use of only cash-based revenue and expenses.

Payback period = 450,000/150,000

                          = 3 years

Payback period = 3 years

5 0
3 years ago
Which of the following best describes the purpose of raising and lowering the
Alex787 [66]

Answer:

It is used by Fed to manage the economy by increasing or decreasing the amount of loans being made

Explanation:

The Fed decides on required reserve ratio for the banks and other financial institutions; t can lower or raise it. Reserve ratio is the portion of all the money that bank are required  to sets aside and hold onto; this means they are not allowed to lend that out to borrowers. This is a technique that is used to control the supply of money in the economy. By decreasing this ratio, banks will have more money to lend out and vice versa.

3 0
3 years ago
Read 2 more answers
Fits Like A Glove Shoes, Inc., and Retail Footwear Stores enter into a contract for a sale of shoes. The contract indicates that
andre [41]

Answer:

D) ​F.O.B.

Explanation:

Based on the scenario being described within the question it can be said that the included term would be F.O.B. This is a contractual term meaning Free on Board, and immediately specifies that the seller will deliver the goods at their own cost , through a specific route to the destination set forth by the buyer. Once the goods arrive the responsibility is no longer the sellers.

6 0
3 years ago
Which one of the below is the MAJOR responsibility of a businessperson:
igomit [66]

Answer:

B) Making the value of the company increase by generating increasing revenues and profits

Explanation:

The main responsibility of a manager is to increase the company's value in order to increase the wealth of its owners. Of course this should be done in a legal way, e.g. a drug lord that makes millions can't be considered a good businessperson. The responsibility of a manager do not end there, they also have a duty with all the stakeholders of the company, starting with the employees, the government, the environment, their customers, and society as a whole.

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