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Marianna [84]
3 years ago
8

Assume you are manager of the Outback Steakhouse, a franchised restaurant that has opened at new location in St. Louis. Describe

which segmentation base(s) and possible segmentation variable(s) you would use to segment its market and explain why each supports the appropriate market segmentation strategy.
Business
1 answer:
Irina18 [472]3 years ago
7 0

Answer:

Market segmentation consists of a strategy to better identify consumers based on common characteristics, that is, divide the market into clusters, so that there is a better targeting of the company's marketing strategies.

In the case of opening an Outback Steakhouse franchise in St. Louis, the bases of segmentation and possible appropriate segmentation variables could be geographical, to better understand the region of the city and surroundings, demographic to understand the characteristics of consumers and form the target audience and behavioral to understand the habits, tastes and preferences of your potential audience, and thus gather important information from that region and align the company's strategy to meet the specific desires and needs of consumers.

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John Fare purchased $6,000 worth of equipment by making a $1000 down payment and promising to pay the remainder of the cost in s
vesna_86 [32]

Answer:

C $ 596.39

total payment          7,156.68

Interest expense     2,156.68

Explanation:

6,000  -  1,000 = 5,000 amount to finance

We will calcualte the cuota of an annuity of 6 years with semianual payment at 12% annual rate.

PV \div \frac{1-(1+r)^{-time} }{rate} = C\\

PV  $5,000.00

time   12 (6 years times 2 payment per year)

rate            0.06 (12% annual we divide by 2 to get semiannual)

5000 \times \frac{1-(1+0.06)^{-12} }{0.06} = C\\

C $ 596.39

The total amount paid will be the cuota times the time of the loan:

Total amount paid

596.39 x 12 = 7,156.68‬

The interest will be the difference between the total amount paid and the principal of the loan

Interest paid

total payment          7,156.68

principal                 (5,000)

Interest expense     2,156.68

7 0
3 years ago
Assume a company makes only three products, B, C, and D:
Vsevolod [243]

Answer:

d) $13

Explanation:

contribution margin per unit:

  • product B = $45
  • product C = $39
  • product D = $25

contribution margin per machine hour:

  • product B = $45 / 2.5 = $18
  • product C = $39 / 3 = <u>$13</u>
  • product D = $25 / 1.25 = $20

the company should first produce 800 units of product D and use 1,000 machine hours. Then it should produce 680 units of product B using 1,700 machine hours. In order to produce the remaining 20 units of product B and the 600 units of product C, the company must rent machine hours and the maximum possible price per hour is $13 (contribution margin per machine hour product C).

8 0
2 years ago
Mel operates a video game store. His records indicate that he had sales of $78,000. Customers returned $1,500 worth of video gam
Kamila [148]

Answer:

D. $57,500

Explanation:

Gross income = sales - (goods returned + cost of goods sold) = $78,000 - ($1,500 + $19,000) = $78,000 - $20,500 = $57,500

7 0
3 years ago
Which global environmental problem may be worsened by the use of gas hydrates as an energy source?
monitta
<span>The energy source in gas hydrates is methane, which is trapped inside of ice. Extraction of the methane may result in leakage of small amounts of methane. This is a potential global environmental problem because methane is a very potent greenhouse gas.</span>
6 0
3 years ago
Why are brand names and advertising important features of monopolistic​ competition? A. Both of these techniques are needed to c
GenaCL600 [577]

Answer:

B. Both of these techniques can be used to increase the demand for the product.

Explanation:

A catchy brand name and adequate marketing of a product plays a vital role in the relative demand of that product. Coca cola for example has properly advertised its products for decades now and when one thinks of beverage, you think Coke. It's been embedded in ones mind and that is the advantage of proper advertising and proper brand naming.

7 0
3 years ago
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