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Marianna [84]
3 years ago
8

Assume you are manager of the Outback Steakhouse, a franchised restaurant that has opened at new location in St. Louis. Describe

which segmentation base(s) and possible segmentation variable(s) you would use to segment its market and explain why each supports the appropriate market segmentation strategy.
Business
1 answer:
Irina18 [472]3 years ago
7 0

Answer:

Market segmentation consists of a strategy to better identify consumers based on common characteristics, that is, divide the market into clusters, so that there is a better targeting of the company's marketing strategies.

In the case of opening an Outback Steakhouse franchise in St. Louis, the bases of segmentation and possible appropriate segmentation variables could be geographical, to better understand the region of the city and surroundings, demographic to understand the characteristics of consumers and form the target audience and behavioral to understand the habits, tastes and preferences of your potential audience, and thus gather important information from that region and align the company's strategy to meet the specific desires and needs of consumers.

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Answer:

Diamond Boot Factory

Differential income per pair of boots from accepting the special order is:

= $7.00.

Explanation:

a) Data and Calculations:

Selling price of specialty boots = $26 a pair

Variable cost per boot = $9

Special offer for 70 boots at $18 per pair

Additional stitching cost = $2

Total variable cost for the special order = $11 ($9 + $2)

Revenue from the special order = $1,260 ($18 * 70)

Variable cost for the special order    770 ($11 * 70)

Differential income =                       $490 ($7 * 70)

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2 years ago
The City of Lawrence opens a solid waste landfill in 2017 that is at 54 percent of capacity on December 31, 2017. The city had i
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Answer:

Detailed solution is given below:

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3 years ago
A factory costs $400,000. It will produce an inflow after operating costs of $100 000 in year 1. $ 200,000 in year 2, and $ 300,
Delvig [45]

Answer:

NPV = $62,258.56

Explanation:

initial outlay year 0 = $400,000

cash inflow year 1 = $100,000

cash inflow year 2 = $200,000

cash inflow year 3 = $300,000

discount rate = 12%

using a financial calculator, NPV = $62,258.56

if you do it by hand:

NPV = -$400,000 + $100,000/1.12 + $200,000/1.12² + $300,000/1.12³ = -$400,000 + $89,285.71 + $159,438.78 + $213,534.07 = $62,258.56

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A written and signed document between an employer entity and a labor organization specifying the terms and conditions of employm
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Answer:

A written and signed document between an employer entity and a labor organization specifying the terms and conditions of employment for a specified period of time is known as a collective bargaining agreement.

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Answer:

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