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Marianna [84]
3 years ago
8

Assume you are manager of the Outback Steakhouse, a franchised restaurant that has opened at new location in St. Louis. Describe

which segmentation base(s) and possible segmentation variable(s) you would use to segment its market and explain why each supports the appropriate market segmentation strategy.
Business
1 answer:
Irina18 [472]3 years ago
7 0

Answer:

Market segmentation consists of a strategy to better identify consumers based on common characteristics, that is, divide the market into clusters, so that there is a better targeting of the company's marketing strategies.

In the case of opening an Outback Steakhouse franchise in St. Louis, the bases of segmentation and possible appropriate segmentation variables could be geographical, to better understand the region of the city and surroundings, demographic to understand the characteristics of consumers and form the target audience and behavioral to understand the habits, tastes and preferences of your potential audience, and thus gather important information from that region and align the company's strategy to meet the specific desires and needs of consumers.

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In your budgeting process, when should you look at
saw5 [17]

Answer:

i'm assuming recurring expenses are necessities so those would always come first, things you need on top of your regular expenses would come next and any wants you have would come last. "entertainment expenses" would be lumped in with your "wants"  

Explanation:

3 0
3 years ago
Read 2 more answers
When identifying the sources of ineffective performance, managers often: a. ignore external conditions an employee faces. b. ign
AlekseyPX

Answer:

Correct option is D

When identifying the sources of ineffective performance, managers often <u>attribute poor performance to a lack of ability of individual performers.</u>

Explanation:

The principle explanation for this low capacity of a solitary individual is on the grounds that the activity doled out to them doesn't coordinate with their capacity.

6 0
3 years ago
It is illegal for a government to spend money for any purpose unless a valid appropriation for that purpose exists. Does this le
mixas84 [53]

Answer:

Yes

Explanation:

it ensure good financial management as it requires a valid appropriation to spend an amount. it means the budget authority to the government is subject to a valid purpose. this legal rule helps to curtail unnecessary spending and assure that funds go where they are most needed

7 0
3 years ago
A firm spends a great deal of money in advertising to inform consumers of the brand name of its mushrooms. Should consumers conc
djyliett [7]

Answer: B. Yes. Branding allows the mushrooms to be easily identified in the future. ​ Thus, if they were of inferior​ quality, the company would lose customers and go out of business over time.

Explanation:

Branding is a way of making sure that your product is easily identifiable over other products.

When a company brands it's goods, they are trying to create Brand Awareness and this usually happens when a company plans to stay in a business for a while and indeed with the way the Firm is spending a lot of money on Advertising, one can surmise that they do indeed plan to stay in the business because they have spent a lot.

It would therefore make little to no sense on their part to spend such huge amounts of money to build their brand if their products will be of low quality. The mushrooms have to be of high quality so that people may associate their brand with High Quality.

7 0
3 years ago
Oriole Company has the following transactions related to notes receivable during the last 2 months of the year. The company does
NikAS [45]

Answer:

See explanation

Explanation:

Nov. 1   Notes receivable - C. Bohr        Debit        $52,200

            Cash                                            Credit       $52,200

To record the loan provided to C. Bohr issuing a 7%, 12-month note.

Dec. 11  Notes receivable - K. R. Pine     Debit        $1,800

            Sales revenue                            Credit        $1,800

To record the sales revenue by issuing a 8%, 90-day note.

Dec. 16  Notes receivable - A. Murdock           Debit        $4,800

             Accounts receivable - A. Murdock     Credit        $4,800

To record the settlement of an open account by issuing a 180-day, 10% note.

Dec. 31   Interest Receivable           Debit       $681 (Note - 1)

              Interest Revenue               Credit      $681

To record the interest revenue accrued on December 31.

Calculation:

November 1 Interest from C. Bohr =  $52,200 × 7% × (2÷12) = $609

December 11 Interest from K. R. Pine = $1,800 × 8% × (20÷90) =  $32

December 16 Interest from A. Murdock = $4,800 × 10% × (15 ÷ 180) = $40

Total Interest = $681

5 0
3 years ago
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