The word lurid means that something is extremely bright, creating a harsh or unnatural effect. In this context, the connotation of the word lurid would be hot
Advertising will be effective if its production and placement must be based on a knowledge on a public and skill use of the media. Advertise are based on consumer's behavior and demographic analysis of a market area. Hope this helps!!
A Onomatopoeia is a word that imitates the sound it represents. For example, cuckoo and<em> sizzle</em> are onomatopoeias.