Abigail Adams and Barbara Bush
Answer:
Market segments.
Explanation:
As the exercise suggests, a market segment is a group of individuals who share at least one characteristic; who are also grouped together with marketing purposes. In this case, we have several groups of people who likes soup, want to try something different but can't cook, are vegetarians and like to know what they are eating. Each of them would conform a market segment to sell Muir Glen soups.
Confucius taught the respect for one's superiors (elders, leaders, husbands, parents), and believed that the hierarchical structural is a way for an effective society.
Additionally, he taught moral behaviour and "not doing to others as we don't want done to us."