<span>State, War, Treasury got this from google :) </span>
The outer garment worn in rainy weather is known as the inverness.
Radio programs.
One example would be <em>Lux Radio Theater, </em>sponsored by Lux, a brand of soap. The <em>Jack Benny Show </em>featured ads from its sponsor, Jell-O. Advertising agencies worked to target sponsorship and ads at the target audience of the programs.
Television, by the way, was just beginning in the late 1920s and didn't really become a dominant media until after World War II.
County treasurer is my best guess .-.