Explanation:
Theatre:
Makeup is usually exaggerated.
Max Factor invented a new
type of pancake makeup. - Usually used for performances
Cinema:
Corrective makeup usually
compensates for undesirable
changes.
A director uses makeup to indicate
visual stereotypes that help an
audience recognize and understand
a character.
The answer to this is simple. In theatres, people are watching the character and actors from their seats and that is why their makeup is usually performance makeup, exaggerated makeup, and more. The point is that the audience must see them clearly from their point of view.
Cinema is considering movies that are recorded with a camera and that is why the directors are usually using makeup to indicate something characteristic for that character.