Answer:
The main characteristics of this article are:
It contains relevant information
This information is properly organized
It is easy to read
It is brief enough to avoid excess of information
The content in this "how-to" article is displayed effectively, containing basial information about the importance of people cutting their dog's nails followed by an inventory of things that they will need to carry the procedure out.
Later on, the steps proceed are well organized so as to follow them in order and take into account every aspect of the technique. Finally, some advice and recommendations are given in order to prevent harming the dog and avoid ruining the owner's property.
All these elements make the article very effective, avoiding excessive information and complicated terminology, so as to allow middle-aged people and adults to read it, that is to say, people who are responsible enough to take care of their pets.
Explanation: