Answer:
. Executive Summary
This assignment has been written to demonstrate the analytical processes and strategies with a
lens of operation management & operations of Dominos India. We have applied theoretical
frameworks to evaluate the operational strategy with its product and services. This report
focuses on the daily operations of Dominos India’s Connaught Place unit specially, wherein
their staff and manager helped a lot to prepare this report. Team research, interviews and
insights from Dominos existing employees have been documented in this report.
Dominos India has been a leader in its market segment in India.
2. About Dominos India
On 26 March 1995 Domino's Pizza India Private Ltd operation began in 1996 with its’
first store in New Delhi. In January 2016, Domino's opened its 1000th outlet in New
Delhi. The company opened 53 new restaurants between January–March 2018 and
150 outlets in the in financial year 2017-2018 (works, 2016)
Domino's pizza is delivered to its customers with seasoning sachets.
A) Domino’s pizza is a well-established and known pizza brand over the last 57 years
They deliver pizza along with garlic bread and a combo deals with Coke as the
beverages partner.. They have more than 11000 corporate and franchise restaurant
stores in all over 70 countries. And India is the second biggest market for this US
based pizza company (source : Wikipedia). In India They were the first to bring in
the concept of 30 minutes delivery. This has become a benchmark now in India as
people say that Domino’s pizza reaches before police reaches at the spot. Along
with this its excellent customer service, frequent products introduction with variable
topping options as per the customer choice , many outlets close to your location,
soft spoken & trained staff and a peculiar taste have become a driving force for
them. Even though there are many players including Pizza hut, Papa John, Johnny
Rockets and local players, Dominoes is still number One In India.
B) Because of their exceptional operation strategy they have been performing very well
in this cluttered and competitive food market in India.
C) Mission Statement : Exceptional franchisees and team Exceptional franchisees and
team members to be the best pizza delivery company People first Initiativ
