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An ethical appeal is a method of persuasion that's based on the author's credibility. It's one of the three appeals that Aristotle identified as the most effective tools of persuasive writing or speaking. The other two are logical appeals and emotional appeals.
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1. To not only reach his audience that gathered before him but to the people around the world.
2. He sought both to inspire the nation and to send a message aboard signaling the challenges of the Cold War and his hope for peace on the nuclear age.
3. He also wanted to be brief.
Explanation:
I majored in English
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Is there a text? If not then the congress is what your talking about i wont give you the answer but i will help