Answer:
Sales Growth pricing objective
Explanation:
Since prices are being reduced then the aim will not be profitability, neither was it mentioned that it was because of competitors but it was done in the bid to meet internalsales targets.
This is an example of which pricing objective of Sales Growth:
Sales Growth’s objective is to increase sales volume. <u>It sets its price in such a way that more and more sales can be achieved.</u> It is assumed that sales growth has direct positive impact on the profits. <u>So, pricing decisions are taken in way that sales volume can be raised. Setting price, altering in price, and modifying pricing policies are targeted to improve sales.</u>
Loyalty Points From the Customers.
Explanation:
The company is trying to have loyalty points by reducing the gap between the customer and the organisation.
1. Since Tara's company has received bad publicity they are trying to improve as through various sales promotion techniques the customers perception towards the company and its product would change.
2. This would have a win-win situation at both the end. The Business would create not only monitory profits by also have loyal customers that are satisfies at the other end.
The <u>consumer service sector</u> dominates the market. The consumer service sector is all services that are geared toward customers and not businesses/governments. Examples are law firms, hospitals, accounting groups, cleaning services, etc. There are literally millions of possibilities, but any business that provides a service to the general public would be an example.
