Answer:
I think its based on perception. Like if the narrator comments on the people, setting, look, then you could say they're superficial however this could also mean that they value their own image or how they look to others.
If the narrator comments on the "aesthetic" and the aura they get, (the typical stepping into a new area and a gust of wind flies through their hair), this could mean they're easily intimidated or passive.
Lol this is a very vague question but I hope this helped!
