Answer:
b.a specific account receivable is decreased for the actual amount of bad debt at the time of write-off.
Explanation:
The journal entry to record the bad debt expense using the write - off method is shown below:
Bad debt expense XXXXX
To Account receivable XXXXX
(Being the bad debt expense is recorded)
So by passing this journal entry we get to know that the bad debt expense should be debited which reflects the actual amount as it increases the expenses while at the same time it reduces the asset account i.e account receivable
Hence, the correct option is b.
<span>Advertisers can determine how effective their media mix has been in reaching their target audience by calculating the total GRP of the advertising schedule.In advertising, a gross rating point (GRP) is a measure of the size of an advertising campaign by a specific medium or schedule.</span>
Answer:
D. "Great brands do more than just get attention, they make emotional connections."
Explanation:
In the given scenario the aim of Manuel Margolis was to catch attention of clients aged 18 - 35 years. However Kia Chin developed campaign is based on the slogan "Do What You Do in a Shadowleaf Shoe." Visuals depict men’s legs—different sizes, skin colors, etc.—walking, jogging, dancing, and otherwise moving in every type of Shadowleaf’s shoes. After running the ads, the Excellent Agency wins an advertising effectiveness award.
This initiative created an emotional connection with the customer where the visuals attracted them and the comfort of Shadowleaf shoes made them loyal customers.
So the best statement Kia Chin can tell Manuel is "Great brands do more than just get attention, they make emotional connections."
Answer:
$11,880
Explanation:
The computation of the amount that should be expected to recieve in seller is shown below:
The maximum seller contribution should be 6% for confirming the loan as the down payment is more than 10%
So, the amount should be
= $6% of $198,000
= $11,880
