The question is incomplete:
Apple computer users tend to like the company and love its products. Apple has nurtured this ________ component of its customers' attitudes. Group of answer choices
a.cognitive
b.physiological
c.affective
d.social
e.psychological
Answer:
c.affective
Explanation:
-The cognitive component refers to knowledge and ideas you have about something.
-The physiological component refers to how the body reacts when people are faced with an object.
-The affective component refers to emotions that people have about something.
-The social component refers to the behavior people show when they are faced with an object.
-The psychological component refers to the beliefs people have about something.
According to this, the answer is that Apple has nurtured this affective component of its customers' attitudes because the statement mentions that users like and love which refers to the emotions they have towards the company and the products.
