Answer:
Data Preparation/Assembling Analysis
Explanation:
In the data analysis step of Market Research, the data collected in the research are put together, arranged in an organized form, put through detailed review, properly verified by an valid process, interpreted and expounded
In the preparation and analysis step, the data is formatted by editing, coding, transcription and verification to enable accurate analysis of the collected information. Data validation process is put in place to ensure that the proper data that quantifies the desired metrics are obtained.
The process of data preparation and analysis enables the decision making process by promoting the process of suggesting conclusions, whereby useful information is highlighted by the modelling, transformation, cleaning, and inspection data analysis processes
