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natima [27]
2 years ago
7

Which of the following is a disadvantage of using a percentage-of-sales method to determine the marketing communications budget?

A) It assumes competitors know better than the company's own planners. B) It results in high communication expenditures irrespective of what the company can afford. C) It is overly focused on the relationship among communication cost, selling price, and profit per unit. D) It treats sales as what determines communication, rather than as the result of effective communication. E) It is too focused on long-range planning.
Business
1 answer:
Ratling [72]2 years ago
7 0

Answer:

d

Explanation:

The different methods of determining marketing budget includes :

Percentage of Sales method. - it is usually used by small businesses. it is when a percentage of sales is used to determine the overall budget of marketing communications.  

Objective and Task method ; this involves a firm determining it objectives and then estimating the cost of reaching these objectives  

Market Share method. - uses its market share to determine its budget

Unit Sales method. - the cost of marketing for one item is determined and then multiplied by the desired sales level

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As the vice president of sales for Dunder Mifflin, Inc., a company that manufactures and sells paper to commercial offices, it h
nirvana33 [79]

Answer: Create Focus Groups.

Explanation:

Creating a Focus group out of the Customers that use the Scranton branch would help Dunder Milfflin find out a more specific issue that they are complaining about.

Should customers be brought together and asked what they think should be done to improve service, you will find that many complaints are similar which would enable a better way to tackle the issue faster opposed to tackling each issue as they come.

This Focus Group method is very efficient and accurate as the problems come from the horse's mouth so to speak and Multiple problems can be then be found and categorized separately.

7 0
2 years ago
At the beginning of the current period, Griffey Corp. had balances in Accounts Receivable of $239,000 and in Allowance for Doubt
denis-greek [22]
It’s c hopefully this helps
3 0
3 years ago
Saira's Maid Service began the year with total assets of $120,000 and stockholders' equity of $40,000. During the year the compa
Snezhnost [94]

Answer:

Stockholders' equity at the end of the year was $110,000.

Explanation:

Beginning Balance of Stockholder's Equity = $40,000

Net Income for the year = $90,000

Dividend declared in the year = $20,000

Ending Balance of Stockholder's Equity = Beginning Balance of Stockholder's Equity + Net Income for the year -Dividend declared in the year

Ending Balance of Stockholder's Equity = $40,000 + $90,000 - $20,000

Ending Balance of Stockholder's Equity = $110,000

8 0
3 years ago
What are the things that you need to change for you to be a better person​??
ivann1987 [24]

Explanation:

  • Any negative attitude you might ha e toward life and/or work
  • If the way you treat others is not how you want to be treated, you need to change your behavior.
  • Be open-minded
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4 0
2 years ago
Computech Corporation is expanding rapidly and currently needs to retain all of its earnings; hence, it does not pay dividends.
kifflom [539]

Answer:

P₀ = $12.23

Explanation:

Div₃ = $1.25

Div₄ = $1.65

Div₅ = $2.178

Div₆ = $2.30868

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now we must discount all the future dividends + terminal value

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5 0
3 years ago
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