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natima [27]
3 years ago
7

Which of the following is a disadvantage of using a percentage-of-sales method to determine the marketing communications budget?

A) It assumes competitors know better than the company's own planners. B) It results in high communication expenditures irrespective of what the company can afford. C) It is overly focused on the relationship among communication cost, selling price, and profit per unit. D) It treats sales as what determines communication, rather than as the result of effective communication. E) It is too focused on long-range planning.
Business
1 answer:
Ratling [72]3 years ago
7 0

Answer:

d

Explanation:

The different methods of determining marketing budget includes :

Percentage of Sales method. - it is usually used by small businesses. it is when a percentage of sales is used to determine the overall budget of marketing communications.  

Objective and Task method ; this involves a firm determining it objectives and then estimating the cost of reaching these objectives  

Market Share method. - uses its market share to determine its budget

Unit Sales method. - the cost of marketing for one item is determined and then multiplied by the desired sales level

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Answer:

E supply curve and the demand curve shift to the left.

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What is ivan's marginal benefit if he decides to stay open for six hours instead of five hours?
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3 years ago
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garik1379 [7]

Answer:

industrial

Explanation:

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5 0
3 years ago
Which would be an example of sustainable development? a. Current use of fossil fuels in the U.S. b. Heap-leach extraction of gol
Setler [38]

Answer:

The correct answer is letter "D": Development of brownfields in urban areas.

Explanation:

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5 0
4 years ago
Read 2 more answers
Morris company applies overhead based on direct labor costs. For the current year, morris company estimated total overhead costs
spin [16.1K]

Answer:

At year-end, factory overhead is $21,000

Explanation:

Predetermined overhead rate = (Estimated overhead costs/Estimated direct labor costs)

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8 0
3 years ago
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