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natima [27]
3 years ago
7

Which of the following is a disadvantage of using a percentage-of-sales method to determine the marketing communications budget?

A) It assumes competitors know better than the company's own planners. B) It results in high communication expenditures irrespective of what the company can afford. C) It is overly focused on the relationship among communication cost, selling price, and profit per unit. D) It treats sales as what determines communication, rather than as the result of effective communication. E) It is too focused on long-range planning.
Business
1 answer:
Ratling [72]3 years ago
7 0

Answer:

d

Explanation:

The different methods of determining marketing budget includes :

Percentage of Sales method. - it is usually used by small businesses. it is when a percentage of sales is used to determine the overall budget of marketing communications.  

Objective and Task method ; this involves a firm determining it objectives and then estimating the cost of reaching these objectives  

Market Share method. - uses its market share to determine its budget

Unit Sales method. - the cost of marketing for one item is determined and then multiplied by the desired sales level

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Global aspirants are:
MissTica

Answer:

c. companies that have already developed products for their domestic middle markets and are now seeking to parlay their existing capabilities to serve the external global middle class.

Explanation:

  • The global aspirant companies are those that strive for a globally competitive market with the product that is already developed in the market and use for the domestic middle-income countries. That target the global middle classes and serves to the external global environment of the company and is the key to business products in the society.
5 0
3 years ago
Toyota has been working alongside us for years, but we just heard the bad news: they’re not renewing our electric vehicle (EV) c
klemol [59]

Answer:

The right approach is Option a (Bargaining power of suppliers).

Explanation:

  • The concept is such an industry influences the buyer's business climate and determines the potential including its buyer to attain profitability.
  • The meaning is basically how very much jurisdiction a single provider has. By supplier, I represent the industries that create the manufactured goods that even the sellers refine into the finished product to something like the sellers throughout the business. If there are several suppliers during the sector because each supplier is indeed very poor.

8 0
3 years ago
The definition of inventory includes which of the following items? (Select all that apply.) a) items used currently in the produ
Yanka [14]

Answer:

Items a) and b)

a) items used currently in the production of goods to be sold items

b) held for resale items currently in production for future

Explanation:

Inventory consists of current assets to be used in production of final goods or are the ones which are final goods and held for sale.

In the given case also, statement a includes raw materials, which are used to make the final good to be sold, which is a part of inventory.

Further, statement b includes work in production or final goods which are currently in production but would be resold.

The items which are kept for their use as like machinery or furniture or which shall be disposed are not inventory but are in fixed assets category.

3 0
3 years ago
Howorth Dental Products is a London-based producer of a patented anti-microbial dental floss. All raw material is introduced at
11Alexandr11 [23.1K]

Answer:

Choice A is the correct answer

Explanation:

Howorth Dental Products

Cost of Production Report

Equivalent Units             Materials           Conversion Costs

Finished Goods             383000             383000

Ending WIP                    19000                6650 ( 19000* 35%)

Total Equivalent Units   402,000           389650        

Costs                                  Material           D.LAbor            FOH

Preceding Department    46,100            25,000             25000

Added                                85,800          98,300               98,700

Total Costs                       131,900            123,300            123,700

Material Costs Per Equivalent Unit = 131,900/ 402,000= 0.328

Direct LAbor Costs Per Equivalent Unit = 123,300/ 389,650=0.316

FOH Costs Per Equivalent Unit = 123,700/ 389,650=0.317

Total Cost per Equivalent unit = 0.328 + 0.316+0.317= 0.961≅ 0.962 (rounding would give a difference)

Costs Transferred to Finished Goods = 0.962* 383,000= $368,446

Costs OF Ending work in Process = 0.328 * 19,000 + 0.316* 6650 + 0.317 * 6650

Costs of Ending WIP= 6232 +2108.5+ 2101.4= 10,441.9

Total Cost Allocation= 368,446 + 10,441.9=  378,887.9

Equivalent units of direct material            402,000

Equivalent units of direct labor               389,650

Equivalent units of overhead              389,650

Costs per equivalent unit                  $0.962

Transferred to Finished Goods           $368,446

Total Ending Work in Process           $10,449

Total Cost Allocation       $378,895

There's a  minute difference in the WIP ending Inventory Costs  ( 10449 - 10441.9 = 7.1)and Total Costs ($378,895-378,887.9= 7.1) which is only due to rounding off. If you round off you will get the exact figures as given in the option.

6 0
3 years ago
Vera Ernst is a licensed dentist. During the first month of the operation of her business, the following events and transactions
liberstina [14]

Answer:

April 1 Invested $20,000 cash in her business.

Dr Cash 20,000

    Cr Vera, Ernst, capital 20,000

1 Hired a secretary-receptionist at a salary of $700 per week payable monthly.

no journal entry required

2 Paid office rent for the month $1,500.

Dr Rent expense 1,500

    Cr Cash 1,500

3 Purchased dental supplies on account from Dazzle Company $4,000.

Dr Supplies 4,000

    Cr Accounts payable 4,000

10 Performed dental services and billed insurance companies $5,100.

Dr Accounts receivable 5,100

    Cr Service revenue 5,100

11 Received $1,000 cash advance from Leah Mataruka for an implant.

Dr Cash 1,000

    Cr Deferred revenue 1,000

20 Received $2,100 cash for services performed from Michael Santos.

Dr Cash 2,100

    Cr Service revenue 2,100

30 Paid secretary-receptionist for the month $2,800.

Dr Wages expense 2,800

    Cr Cash 2,800

30 Paid $2,600 to Dazzle for accounts payable due.

Dr Accounts payable 2,600

    Cr Cash 2,600

6 0
3 years ago
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