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natima [27]
3 years ago
7

Which of the following is a disadvantage of using a percentage-of-sales method to determine the marketing communications budget?

A) It assumes competitors know better than the company's own planners. B) It results in high communication expenditures irrespective of what the company can afford. C) It is overly focused on the relationship among communication cost, selling price, and profit per unit. D) It treats sales as what determines communication, rather than as the result of effective communication. E) It is too focused on long-range planning.
Business
1 answer:
Ratling [72]3 years ago
7 0

Answer:

d

Explanation:

The different methods of determining marketing budget includes :

Percentage of Sales method. - it is usually used by small businesses. it is when a percentage of sales is used to determine the overall budget of marketing communications.  

Objective and Task method ; this involves a firm determining it objectives and then estimating the cost of reaching these objectives  

Market Share method. - uses its market share to determine its budget

Unit Sales method. - the cost of marketing for one item is determined and then multiplied by the desired sales level

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Firefly Inc. sold land for $225,000 cash. The land had been purchased five years earlier for $275,000. The loss on the sale was
solmaris [256]

Answer:

$225,000

Explanation:

The cash flow statement is divided into three categories investing, operating and financing. The investing activity refers to those activities which deal in buying and selling for long term asset in cash. The buying is cash outflow while the selling is a cash inflow.  So the amount reported under the investing activity is $225,000 as cash inflow.

8 0
3 years ago
This is so hard somebody please help me out of the goodness of your hearts ❤️
Artemon [7]

Answer:

I think it's C

Explanation:

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8 0
3 years ago
Which of these is one way to quantify the personal value of a good service?
vekshin1

One way of quantifying the personal value of a good or service is by having to find the monetary value of a particular something by which the person is likely to be willing to trade in—in exchange for a particular good or a service.

6 0
3 years ago
1. What is the difference between pricing objectives and pricing constraints?
yarga [219]

Answer: pricing constraints are factors that limit the range of price a firm May set,such as newness of the product (alternative) , demand for the product class, product, and brand (alternative), cost of producing in marketing the product (alternative), competitors prices.

Pricing objectives-include maximizing profit, increasing sales volume, matching competitors prices,each pricing requires a different price-setting strategy in order to successfully achieve.

Explanation:

8 0
3 years ago
Fern Corporation manufacturers a single product that has a selling price of $15.00 per unit. Fixed expenses total $51,000 per ye
Natali [406]

Answer:

11,000

Explanation:

The breakeven point is the number of units that must be sold such that the total sales becomes equal to the total cost. The total cost is made of the fixed and variable cost.

Given

selling price = $15.00 per unit

Fixed expenses total = $51,000 per year

Breakeven units = 8500

let the variable cost per unit be y

15(8500) = 8500y + 51000

8500y = 127500  - 51000

y = 76500 /8500

y = $9

To make a profit of $15,000, let required sales unit be T

15T - (51000 + 9T) = 15000

6T = 15000 + 51000

6T = 66000

T = 11,000

To make a profit of $15,000, sales in unit must be 11,000

4 0
3 years ago
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