Innovation helps your business or service to stand out and be noticed by the consumer. Wow Momo was innovative b/c they put a kiosk in a Spencer's store. It was the first Indian food store that sold out of a Spencer's.
Explanation: Innovation, or creating a new experience for the consumer is one of the key ingredients of sucess.
Find the organization's website and search for an “About Us” or “Contact” tab. Most news organizations publish an email or phone number for tips on stories. Use this email or phone number to contact the press and tell them about your story.